Your fridge has an energy label. Why not your software?
Software is bought on features, price and support. The electricity it draws arrives later as hosting bills and hardware refreshes, and nobody attributes it to the product.
The W3C suggests checking suppliers against green criteria before you buy. GreenCode rates software before and after it works on it.
GreenCode helps tackle this by rating a system before and after optimisation, against the Software Carbon Efficiency Rating or an ISO/IEC 21031-aligned equivalent. The grade travels with the evidence behind it. More on this.
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